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    John Elkington (business author)

    British author, advisor and serial entrepreneur

    For other people with the same name, see John Elkington.

    John ElkingtonCF (born 23 June 1949) is an author, advisor and serial entrepreneur.

    He is an authority on corporate responsibility and sustainable development.[1][2] He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.

    He is a founding partner and chairman & chief pollinator at Volans;[3] co-founder and honorary chairman of SustainAbility;[4] honorary chairman of Environmental Data Services (ENDS, 1978); senior advisor to the Business & Human Rights Resource Centre;[5] member of the World